Apple Unveils iPad Air – ‘Thinner, Lighter And More Powerful Than Ever Before’

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Apple has sprung a minor surprise by announcing the launch of its latest tablet iPad Air, as well as revealing a new version of the iPad mini.

The tech giant had been expected to announce a new fifth generation iPad, but Apple marketing chief Philip Schiller said the new product deserved a new name.

Apple unveils iPad Air - 'thinner, lighter and more powerful than ever before'

Philip W Schiller, Apple marketing chief, clarifies the updated iPad range.

‘Thinner, lighter, more powerful than ever before,’ he told an invited audience in California, claiming the new iPad was ‘incredibly, excitingly new in so many ways’.

The iPad Air is 72 times faster than the original iPad, released in 2010, with a 9.7in retina display screen, a 43 per cent smaller bezel, and at 20 per cent thinner overall weighs just 1lb.

The new iPad will be made available in silver, white, space grey and black from $499 (£308) for a 16GB version.

Apple chief executive officer Tim Cook said the new iPad would begin shipping from November 1.

Apple unveils iPad Air - 'thinner, lighter and more powerful than ever before'

A host of colourful cases were also unveiled.

The new iPad mini meanwhile will feature retina display for the first time, starting at $399 (£246) for 16GB Wi-Fi only, with the existing iPad mini dropping to $299 (£184).

Metro’s technology editor James Day said: ‘Tim Cook called it Apple’s largest iPad launch ever and it’s hard to disagree.

Apple unveils iPad Air - 'thinner, lighter and more powerful than ever before'

Apple championed iPad Air as its thinnest and most powerful iPad yet.

‘Thinner, lighter, faster is a heavily repeated Apple mantra but the iPad Air is impressive in all the right areas and its design brings it in line with the iPad mini.’

He added: ‘Both the Air and the new retina display iPad Mini boast the same A7 64-bit processor as the iPhone 5S.
Apple unveils iPad Air - 'thinner, lighter and more powerful than ever before'

iPad Air is significantly thinner than its predecessors.

‘This is significant because it’s now a straight decision between which size Apple tablet you want as you’re no longer compromising on screen quality or processing power.’

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