The Watch That Doesn’t Tell The Time

wristband

The Durr watch, created by Oslo-based designers, Theo Tveterås and Lars Vedeler, gives the wearer timely notifications by vibrating every five minutes. The design features a colourful fabric circle with a simple brown leather strap and a small button to turn vibration on and off. The designers created the watch as an experiment to draw attention to the difference between time as it passes and how we perceive it passing.

To their surprise, the first batch of 50 £75 watches sold out in a just over six weeks.

The designeres wanted Durr to draw attention to the difference between time as it passes and how we perceive it passing.

The design features a colourful fabric circle with a simple brown leather strap and a small button to turn vibration on and off.

The Norwegian duo, who work together under the name Skrekkøgle, said that after wearing the watch for six months, it added a certain ‘rhythm’ to each day.

Others, however, have criticised it for being nothing more than an expensive ‘egg timer on a strap’.

Mr Tveterås said the feedback from other people was it acts a like a countdown to their death ‘which wasn’t the intention at all’.

‘But the memento mori aspect is very fascinating too.’

The original units were constructed on a small scale, pieced together and dyed by hand, but the designers are now planning a much larger production run.

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