FIFA 2014 World Cup Final To Be Shot In 4K Ultra HD By Sony

4k

The final match of this year’s World Cup will be shot in 4K Ultra HD by Sony along with a quarter-final and knockout game.

4K footage from the three matches will be used to produce the Official 2014 FIFA World Cup Film in 4K after the tournament, which is held this year in Brazil.

The first match from the round of 16 will be filmed on June 28, followed by the quarter-final game on July 4 and the final on July 13.

Soichi Kawachi, vice president in charge of FIFA Partnership at Sony said: “We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World Cup.”

“By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”

FIFA’s Director of TV Niclas Ericson added: “FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience.

“We are excited by the prospect of working with Sony to incorporate 4K technology in our production plans. 4K Ultra HD will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport.”

In the UK, Sky has been hard at work filming Premier League games in 4K as part of an ongoing technical trial. Sky, along with the BBC and other broadcasters has formed the DTG UK UHD Forum, an industry body which seeks to define the standard for 4K Ultra HD TV.

One of the main challenges so far is producing convincing football footage. Triallists have reported that 4K filmed at 60fps (frames per second) looks unrealistic, while others have expressed a preference for 4K shot at 100fps or higher. It’s not known what frame rate Sony will be filming the World Cup games at.

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