HUGO BOSS will become a team partner of the Formula One race team Mercedes AMG Petronas next season, it has been confirmed.
The announcement brings to an end Hugo Boss’ long association with McLaren, which began back in 1981 – over 30 years ago.
“With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand’s Formula 1 team was a logical progression,” explained a statement.
The fashion company will provide team clothing with branding also appearing on the race cars driven by Lewis Hamilton and Nico Rosberg.
Hugo Boss will also develop a ‘BOSS for Mercedes-Benz Collection’ which will be available twice a year featuring high-end menswear fashion.