Ed Miliband has promised higher living standards for working families as he set out Labour’s five key pledges.
Speaking at a pre-election rally in Birmingham, the Labour leader set out pledges, including a rise in the living wage and extending free child care.
Mr Miliband, who has already promised more immigration controls and a “rescue plan” for the NHS, said the changes were fundamental for economic recovery.
He addressed about 1,500 party activists at the rally, which was held with 54 days to go until the general election on 7 May.
Labour party members were told: “Today we set out how we can replace a failed, tired government for the few with a government that is truly for all the people of Britain.”
Mr Miliband said the choice at the forthcoming general election was “not simply between parties and leaders, but different visions of our country”.
He added: “We say that a country where only the rich and powerful are better off is a country that is failing.”
Harriet Harman, Ed Balls and Rachel Reeves were among those at the rally at the ICC in Birmingham.
He said: “Today I urge the British people to choose optimism, to choose a country for the many, to choose the good of all, to choose hope – and to recognise that when working people succeed, nothing can stop us as a country.”
He promised to improve living standards for working families through a series of policies such as an energy price freeze, a ban on “exploitative” zero-hour contracts and providing families with 25 hours of free childcare a week.
Mr Miliband also promised 20,000 more nurses, 8,000 more doctors, 5,000 more care workers and 3,000 more midwives, all paid for through a mansion tax.
He added: “The rescue of the NHS will be the proudest achievement of the next Labour government.”
Labour’s pledge card detailed by Mr Miliband on Saturday sets out five promises to voters:
A strong economic foundation
Higher living standards for working families
An NHS with the time to care
Controls on immigration
A country where the next generation can do better than the last
The pledge card was a cornerstone of Labour’s 1997 general election campaign under Tony Blair, with the party’s five key promises condensed into a pocket-sized format.